This assignment was my favorite to work on. For this assignment, we had a year to fully create and design a new business. For a long time it has been a dream of mine to create a clothing brand. I began by doing customer and market research. This led to me creating the brand Legacy, which is a motivational streetwear brand. The main prototypes for the brand are the clothes. Each original design has a motivational meaning behind it. I also created a storefront website where customers can buy the clothes and other accessory products. The site also features a blog page that explains the motivational message that goes with each design. I also had to create all original branding, as well as advertisements and promotional products. Being my Senior Thesis project, I also created a book that contains all of the research I conducted, the products and other supporting materials, all of the branding elements and guidelines, and the goals and design of the marketing and advertising campaigns for the brand.
Legacy Design Book
The Shirts
The Site
Advertising
Magazine Ad
Full Spread Magazine Ad
Poster Ad
Poster Ad